Tuesday, April 08, 2025

If journalism doesn’t work on social media, it might not work at all

Let’s face it - most of us aren’t typing “that news site we used to visit” into our browsers anymore. We’re on Instagram Reels while waiting for our chai, scrolling through X during lunch breaks, or watching YouTube in bed. That’s just how we consume information now. And journalism? It’s adapting - fast... to stay relevant in the game. For years, newsrooms used social media as a marketing tool or appetiser - just a little taste to drive you to the main course: the website. We’ve all seen it. A slick Instagram reel, a tweet thread with a hook, or a “Read more on our site” link dropped into a Facebook post. The goal? Funnel the traffic back “home.” Social media was just the bait. But here’s the thing - audiences aren’t following that funnel like they used to. Many don’t click through at all. And frankly, why would they? They're already swimming in an ocean of content on the platform itself. That’s where the shift comes in. These days, smart newsrooms and savvy journalists aren’t just using social to tease the story - they’re telling the story right there. On YouTube, Instagram, X, Facebook, TikTok and others. And they’re doing it in formats native to those platforms -  punchy videos, carousels, threads, lives, even memes. That’s why more and more newsrooms (and individual journalists), both international and Indian, are skipping the funnel and serving up journalism right where people are: in the feed. Take The Quint, for example. They’ve nailed the short-form video format on Instagram and YouTube. Their explainers, on-ground reports and “In-Depth” stories are designed for social-first consumption - whether you click a link or not. The Print and Scroll.in regularly publishes crisp carousels and X threads that summarise complex issues without requiring you to leave the app. You're not just teased with a headline - you’re informed right there. Meanwhile, Mojo Story (led by Barkha Dutt) shows what a journalist-led, social-first outlet looks like. Her YouTube Lives and Instagram interviews are often the primary source of news and analysis for thousands, especially during major events like elections, floods, or social movements. Then there’s @nowthisnews, which was practically born on social media. Their bite-sized news videos are designed only for feeds - no redirection, no “read more here.” The full story is right in front of you, tailored for someone who only has 30 seconds before switching apps. Even legacy outlets are adapting. BBC News runs tailored Instagram Stories with polling features and Q&As. NPR publishes explainer threads on X that work as standalone stories. They’ve realized if people won’t come to the site, the site needs to come to them. It’s not just media houses that are adapting - individual journalists are building powerful personal brands, too. Look at Faye D’Souza. Her Instagram is basically a one-woman news channel. She breaks down complex issues like policy decisions, legal verdicts, or election updates in simple, engaging formats - with none of the noise and sensationalism of primetime. Samdish Bhatia, formerly with ScoopWhoop and now doing his own thing on YouTube, mixes humor with sharp interviews. His content feels like a conversation, not a lecture - and that makes it shareable, even among people who usually “don’t follow the news.” Then there’s The Deshbhakt, run by Akash Banerjee—a satirical news and commentary platform that’s grown into a full-fledged alternative media brand. With YouTube explainers, meme-driven takes on current affairs and live Q&As, The Deshbhakt uses humor and relatability to cut through political jargon and engage younger, digital-first audiences. It’s political commentary made entertaining—without compromising on substance. And of course, Ravish Kumar - a name long associated with serious, fearless journalism. After stepping away from mainstream TV news, he now runs his own YouTube channel where he continues to do what he’s best at - in-depth, no-frills reporting that prioritizes people over power. His digital presence is proof that legacy journalists can evolve without losing their voice, authority, or audience - if anything, his community is stronger and more engaged than ever. So what’s the lesson here? News consumption has gone from appointment viewing to snackable content. We can’t expect people to come searching for our websites anymore - we have to show up where they already are. That means asking:

  • Can this story be explained in a 60-second reel?

  • Does it work as a carousel with context and quotes?

  • Should I answer questions in the comments or go Live with an expert?

It’s storytelling, adapted. It’s not about "dumbing down" the news - it’s about reformatting it and making it easier to consume, in the places where people actually are. Because in today’s world, if we don’t go to them - they’re not coming to us. Simple.


Thursday, March 20, 2025

Why Motorcycling Is India’s Hottest Ticket To Adventure

Motorcycling in India isn’t just a mode of transport; it’s a way of life, a ticket to freedom, and a gateway to some of the most jaw-dropping landscapes on the planet. Over the last couple of years, the rumble of engines has grown louder, not just in bustling cities but across winding mountain passes, dusty desert trails, and lush coastal roads. Let’s ride through the world of motorcycling in India—exploring its travel allure, the brands fueling the passion, and the surge of interest that’s got everyone itching to hit the road.

The Open Road: Travel and Exploration

India’s diverse terrain makes it a motorcyclist’s paradise. From the dizzying heights of the Himalayas to the sun-scorched sands of Rajasthan, every mile offers a new adventure. Picture this: you’re cruising through Ladakh, the world’s highest motorable road at Khardung La Pass stretching before you, with snow-capped peaks piercing the sky. Or maybe you’re weaving through the tea estates of Munnar in Kerala, the air thick with the scent of spice and freedom. The beauty of motorcycling here is the intimacy—you’re not just passing through; you’re part of the landscape, feeling every twist and turn.

Over the past couple of years, motorcycle travel has exploded in popularity. Social media is flooded with riders sharing their escapades—a solo journey along the Konkan Coast or a group expedition through the rugged Spiti Valley. These trips aren’t just about the destination; they’re about the stories you collect along the way. Stopping at a roadside dhaba for chai, chatting with locals in a remote village, or camping under a starlit sky—these moments stitch together memories that last a lifetime. Companies offering guided tours have mushroomed too, catering to both seasoned riders and newbies eager to explore India’s wild side on two wheels.

The Machines: Brands That Rule the Road

When it comes to motorcycles, India has a love affair with brands that blend reliability, style, and raw power. Royal Enfield has long been the king of the open road, its iconic thump echoing through generations. The Bullet, Himalayan, and Classic models aren’t just bikes—they’re symbols of adventure. In recent years, Royal Enfield has doubled down, releasing updated versions like the Himalayan 450, tailor-made for India’s rough-and-tumble terrain. Riders swear by its rugged charm, even if the occasional breakdown adds a bit of spice to the journey.

But Royal Enfield isn’t alone in the game. Jawa and Yezdi, two brands with deep roots in India’s biking history, have roared back into the spotlight with retro-inspired designs that tug at the heartstrings of nostalgia seekers. Jawa’s 42 and Perak models, with their classic lines and modern engines, have become favorites among riders who want a blend of old-school cool and new-age reliability—perfect for cruising the Goan coastline or tackling a Himalayan detour. Yezdi, on the other hand, has leaned into the adventure crowd with bikes like the Scrambler and Roadster, offering gritty performance for those who crave off-road thrills alongside their pavement runs. Both brands have sparked a cult following, with riders appreciating their nod to the past while keeping pace with today’s demands.

Bajaj, with their Pulsar and Dominar series, has carved out a loyal fanbase among younger riders looking for speed and affordability. The Dominar 400, in particular, has gained traction for long-distance touring, offering a punchy engine without breaking the bank. Meanwhile, TVS has been winning hearts with the Apache series—bikes like the RTR 310 are sleek, tech-packed, and perfect for zipping through traffic or tearing up a mountain pass.

International brands are muscling in too. Yamaha’s MT-15 and KTM’s Duke series have sparked a craze among adrenaline junkies, their sporty designs turning heads in cities and beyond. Even premium players like BMW Motorrad and Triumph are finding takers among India’s growing middle class, with models like the BMW G 310 GS appealing to those who want a taste of luxury on their adventures. And let’s not forget the electric wave—startups like Ather Energy and Ola Electric are shaking things up, promising eco-friendly rides without sacrificing the thrill.

The Growing Buzz: Interest in Recent Years

If you’d asked someone five years ago about motorcycling in India, they might’ve pictured a commuter weaving through Mumbai traffic on a Hero Splendor. But the last couple of years have shifted gears dramatically. The pandemic played a sneaky role—locked-down folks, itching for freedom, turned to motorcycles as a socially distanced escape. Suddenly, weekend rides to nearby hill stations weren’t just hobbies; they were lifelines.

This newfound love hasn’t faded. Riding communities have sprung up like wildflowers—groups like the India Bull Riders and Himalayan Odyssey Riders organize massive rallies, drawing hundreds of enthusiasts to share routes, tips, and tall tales. Women are joining the fray in droves too, with all-female biking clubs like the Bikerni shattering stereotypes and hitting the road with unapologetic swagger. Social media has fanned the flames—Instagram reels of misty mountain rides and desert sunsets have inspired countless newbies to saddle up.

The industry has taken notice. Dealerships are packed, with waiting lists for popular models stretching months. Custom shops are booming too—guys are decking out their Enfields, Jawas, and Yezdis with leather panniers and matte paint jobs, turning bikes into rolling works of art. Even Bollywood’s gotten in on the action—stars like John Abraham (a known bike nut) flaunting their machines on screen only add fuel to the fire.

The Road Ahead

Motorcycling in India isn’t just a trend; it’s a movement. The past couple of years have shown that two wheels can unlock not just roads, but entire worlds—of culture, camaraderie, and raw, unfiltered adventure. Whether you’re a grizzled rider with a thousand miles under your belt or a newbie still figuring out how to balance, there’s a place for you on India’s highways and byways. So grab a helmet, pick your poison—be it a thumping Royal Enfield, a retro Jawa, or a gritty Yezdi—and hit the road. The next epic story is just around the bend.

Thursday, January 30, 2025

Is AI-Generated News A Silent Revolution In Journalism?

The world of journalism is witnessing a quiet but significant transformation. Quartz, a renowned international business news outlet, has been discreetly publishing AI-generated news articles under the byline "Quartz Intelligence Newsroom". This revelation has raised questions about the future of journalism and the role of artificial intelligence in news production.


The AI-powered newsroom at Quartz began its journey with simple earnings reports a few months ago. However, it has since expanded its repertoire to include short articles on various topics. These AI-generated pieces, typically around 400 words long, cover a wide range of subjects from business updates to international affairs.


One striking aspect of this AI journalism experiment is the absence of direct quotes from sources within the articles. Instead, the AI writer opts for a different approach to attribution, listing its sources at the beginning of each piece rather than throughout the text. This departure from traditional journalistic practices has sparked debate among media professionals about the importance of source attribution and transparency in reporting.


G/O Media, Quartz's parent company, has confirmed the existence of this "purely experimental" AI newsroom. However, they have remained tight-lipped about the specific AI models or tools used in the content generation process. The company states that the primary goal of this initiative is to free up Quartz's human editorial staff, allowing them to focus on more in-depth, long-form reporting.


While the introduction of AI-generated content in mainstream media outlets marks a significant milestone in the evolution of journalism, it also raises concerns about accuracy and reliability. Quartz has taken a cautious approach by including a disclaimer at the end of each AI-generated article, acknowledging the experimental nature of the technology and the potential for errors.


Critics of this new approach point out that the AI system seems to struggle with accurately untangling complex webs of information aggregation. In some cases, the AI has cited news aggregators like MSN or Yahoo as primary sources, overlooking the original reporting done by outlets such as the Washington Post or the Wall Street Journal.


Perhaps more concerning is the AI's apparent inability to distinguish between reliable sources and other AI-generated content. In at least one instance, Quartz's AI cited a website called "Devdiscourse," which itself appears to be an automated news site producing AI-generated summaries. This raises questions about the potential for AI systems to create echo chambers of misinformation if left unchecked.

Tuesday, December 10, 2024

Autumn Leaves

 Autumn reminds us that letting go can be beautiful, even when it feels bittersweet. As the leaves fall, they carry memories of what was, making space for what’s to come.

Tuesday, October 29, 2024

Why Guwahati’s ‘senirams’ are the perfect defenders of Dighalipukhuri’s leafy landmarks

Calling all past and present senirams (aka Romeos) of Guwahati! The time has come for you to leave your legacy, not just as the city’s most committed romantics, but as the green guardians of Guwahati. 

Yes, it’s time to trade in your legendary wooing skills for a bit of tree-hugging heroism and we’re here for it. There’s a new damsel in distress—the 200-year-old trees that have lined the road around the historical Dighalipukhuri for generations. By the way, Dighalipukhuri once served as a naval yard for the mighty Ahoms—and it’s also where I first learned to swim back in my school days.  

So, grab your banners, dust off your dramatic gestures and get ready to save the ancient leafy witnesses to your heart-throbbing love sagas. Now, it’s your turn to step up and save these guardians of green from the axe of "progress."

The plan? The city wants to build a flyover and in the process, uproot these majestic old trees that have been around longer than even your most enduring crush. And who better to take a stand than you, the tireless loiterers who’ve strolled or zoomed past below the leafy canopy innumerable times for a fleeting glimpse of that one student from Handique Girls' College?

Picture it, dear senirams, a city without these trees. Where would you strike that nonchalant pose as your crush walks by? Where would you peer wistfully from under the shade of lush branches, as if lost in a universe of unspoken romance? Unthinkable, right?

And here’s where it gets juicier. Some of the very officials giving the thumbs-up to chop down these ancient giants were once Guwahati’s original senirams themselves. It’s almost tragicomic. The same high-ranking decision-makers who now sign off on tree-felling were, back in the day, much like you.

But don't worry! Years of loitering and longing have prepared you for this exact moment. If you can hold your ground while waiting for a glance from your crush, surely you can stand firm for a cause worth fighting for. Instead of hoping to catch a girl's eye, it’s time to catch the attention of the authorities—and make them think twice about turning this green haven into a concrete flyover.

And yes, let’s get real for a second. The Noonmati-Dighalipukhuri flyover project has reportedly kicked off without sufficient environmental checks or public input. Felling these old trees doesn’t just threaten Guwahati’s heritage and biodiversity, it turns up the urban heat dial just when the city needs its natural coolers the most. We all want progress, but not the kind that comes at the cost of our green spaces, our history and our quality of life.

Whether you're a romantic, a realist, or both, it’s time to stand up for our city’s natural treasures. After all, true love – whether for a person or our planet – is always worth fighting for. 

Disclaimer: This is a satirical piece meant for humour and awareness.

Image Credit: www.tridib91.blogspot.in/Tridib Sarma

Friday, October 04, 2024

When The Rain Begins To Fall

Sometimes, love slips through our fingers like rain, leaving behind only scars and shadows. You held on tight but never said the words. Now, you're left with memories, watching them fade as the storm rolls in. 


Spoiler alert: She's gone... and maybe it's time to get an umbrella 😂


Is Age A Hiring Factor? Spoiler Alert: Yes, But Let’s Laugh About It

Okay, let’s rip the Band-Aid off. You’re over 40 or 50 and suddenly job hunting again. Perhaps you were "restructured" out, or the company decided to "pursue new directions" (a.k.a. cheaper, younger directions). And now, as you scroll through job boards, one question probably nags at you: "Is age going to be a dealbreaker?"

Well, let’s be honest: yes, it is. Not in all cases, of course. But in many. And guess what? No one’s going to admit it to your face. You'll hear sweet nothings like “We’re looking for fresh perspectives” or “You’re just a little too experienced for this role,” which is corporate-speak for, “You’re too old.” But hey, let’s not despair. We’ll laugh through it—satire is the best way to cope, right?

The Age Discrimination Dilemma: Are You Too Experienced?

Here’s the paradox of being seasoned in the professional world. Companies want "relevant experience"—but not too much of it. You’ve got decades of experience under your belt, have navigated multiple economic crises, yet some hiring managers take one look at your resume and think, “Hmm, this guy knows how to use a fax machine. Hard pass.”

It’s the Goldilocks problem in hiring. You’re either too young and inexperienced or too old and “overqualified.” You’ve somehow skipped over that magical age where you’re “just right.”

Why Does Age Scare Them?

Let’s address the elephant in the room: ageism. But hey, we’ll sugarcoat it. “Concerns about longevity in the workforce,” they say. Translation: "We think you’re going to retire next year, and we don't want to deal with that." Or, “Are you sure you can keep up with the tech?”—which is a nice way of asking, “Do you know how to use Instagram or TikTok?” (FYI, I was the head of content in India for another ByteDance product leading a young team when TikTok was being launched)

Imagine this: A Gen X leader heading a young content team is tasked with launching a platform aimed at a Gen Z audience. It seems like an unlikely match, and naturally, there would be plenty of skeptics. But the so-called "old-timer" hits the mark perfectly, delivering exactly what the audience wants. And the skeptics still have no faith.  

The irony is, the longer you’ve been in the game, the better you probably are at adapting to new trends. You’ve witnessed the rise and fall of a thousand “revolutionary” technologies and are still standing. Yet, there’s this nagging belief that older professionals struggle with learning new tricks. Let’s debunk that myth: If you’ve survived the Windows 95 to Zoom transition, you’re practically a tech superhero.

But Wait, You Bring All the Value!

Age isn’t just a number—it’s a treasure trove of experience. You’ve got emotional intelligence, conflict resolution skills and gasp professionalism! You know how to navigate office politics and can mentor those "green" employees who still think ‘reply all’ is a good idea.

Imagine this: a workforce where seasoned professionals guide the young guns, offering real-world wisdom while learning the latest Instagram filters from them. It’s symbiosis at its finest. Still, when you hit that interview and talk about your extensive background, there’s always that subtle wince from the hiring manager.

So, How Do You Break the Cycle?

You’ve probably heard the advice: don’t put your graduation year on your resume, trim your experience to the last ten years if possible and for heaven’s sake, stop mentioning that you once worked on a typewriter (get the drift?). Basically, you’re asked to downplay all the wisdom you’ve gained over the years. Which is, frankly, ridiculous.

But sure, if it gets your foot in the door, maybe you go with it. Your resume becomes a streamlined, youthful-looking document, and you cross your fingers that no one asks about “the gap” from xxxx-xxxx. Age discrimination is real, but we’ve got to be a little cunning to outsmart it.

The Harsh Truth

Here’s the kicker: companies are worried that you—yes, you, with all your life experience and cool-headedness—won’t stick around. They’re afraid you’ll retire, disappear into the sunset, and they’ll be left high and dry. Ironically, it’s usually the younger folks, still figuring out life, who job-hop like it’s an Olympic sport. But somehow, you're the risk.

But here’s the thing: experienced professionals often seek stability. You’ve done your time bouncing around in your 20s, 30s or even 40s. Now, you’re more likely to stay put, build, and grow within a company. Unfortunately, hiring managers don’t always see that—they’re blinded by the stereotype of the “retirement-age candidate.”

Closing Thoughts: Is Age a Hiring Factor?

Yes. It is. But should it be? Absolutely not.

Here’s the real question hiring managers should ask themselves: Do you want someone who brings fresh energy but may lack the wisdom to navigate complex situations, or do you want someone with a wealth of experience who can contribute on day one?

To all the seasoned pros out there, don’t lose hope. Keep applying, keep tweaking that resume, and don’t be afraid to show off your skills (even if you keep the part about mastering the typewriter to yourself). And remember, somewhere out there is a company smart enough to value your experience—because when it comes to getting the job done, age is just a number.

Friday, September 06, 2024

Carry On - song of resilience

Life may knock you down, but it’s your strength to rise that defines you. Check out my latest song 'Carry On,' a tribute to resilience, hope, and finding light in the darkest of times. 

Videos Courtesy: Anastasia Shuraeva and Taryn Elliott

Saturday, August 03, 2024

Progressive Rock: The Brainy Beast of Rock Music

Unraveling the Complexity: Why Progressive Rock is the Thinking Person's Music

Progressive rock— the genre that, like a complex wine, appeals to a refined palate. Unlike your average three-minute pop song, progressive rock (or prog rock) invites you on a journey through intricate compositions, virtuosic musicianship, and thought-provoking lyrics. For some, it’s the musical equivalent of reading Dostoevsky; for others, it’s a chance to flex their auditory muscles. So, what exactly makes prog rock tick, and why does it continue to captivate a dedicated audience while perplexing the masses?

The Birth of a Genre: From Psychedelia to Prog

In the late 1960s, a few visionary bands began to stray from the beaten path of rock 'n' roll. The Beatles and The Beach Boys had already dipped their toes into more experimental waters with albums like "Sgt. Pepper's Lonely Hearts Club Band" and "Pet Sounds," respectively. However, it was Pink Floyd’s “The Piper at the Gates of Dawn” (1967) and King Crimson’s “In the Court of the Crimson King” (1969) that truly heralded the birth of progressive rock. These albums showcased a blend of rock with classical music structures, jazz improvisation, and a penchant for philosophical lyrics.

The Hallmarks of Prog Rock

Musical Complexity and Virtuosity

One of the defining characteristics of progressive rock is its emphasis on musical virtuosity. Bands like Yes, Emerson, Lake & Palmer, and Genesis became known for their technically challenging compositions. These musicians didn’t just play their instruments; they commanded them with a level of skill that was often jaw-dropping. Guitar solos were intricate, keyboard passages complex, and drumming patterns elaborate. The music often featured unconventional time signatures, moving away from the standard 4/4 beat that dominated mainstream rock.

Diverse Musical Influences

Progressive rock is a melting pot of musical genres. It draws from classical music, jazz, folk, and even electronic music. This eclectic mix creates a rich tapestry of sound that can shift from a serene flute solo to a frenetic guitar riff within the same song. This genre’s willingness to blend different styles makes each song a unique auditory experience, full of unexpected twists and turns.

Thought-Provoking Lyrics

Lyrically, prog rock is in a league of its own. While many rock songs stick to themes of love and heartbreak, prog rock delves into philosophical, social, and political issues. Pink Floyd’s exploration of war and societal norms in "The Wall," or Rush’s introspective take on the human condition in "2112," are prime examples. These lyrics demand active listening and often leave the audience pondering long after the music has stopped.

The Enduring Influence of Prog Rock

Despite its peak in the 1970s, prog rock’s influence is still palpable today. Bands like Radiohead, Muse, and Dream Theater have incorporated elements of progressive rock into their music. The genre's emphasis on technical skill and complex compositions continues to inspire musicians across various genres, pushing the boundaries of what’s considered conventional music.

The Love-Hate Relationship with Prog Rock

Progressive rock isn’t for everyone, and that’s okay. It requires a level of active listening that not everyone is willing to commit to. For some, music is a background activity, something to accompany a drive or a party. Prog rock, on the other hand, demands your full attention. Its complex time signatures and lengthy compositions can be off-putting to those used to the simplicity and familiarity of mainstream genres.

To enjoy prog rock is to embrace its complexity. It’s like diving into a challenging novel or a thought-provoking film. The genre offers a depth that rewards those who are willing to invest the time and mental energy. The intricate compositions and philosophical lyrics can provide a profound emotional and intellectual experience.

Prog Rock's Rich Tapestry: Subgenres and Variations

Progressive rock is not monolithic. It encompasses a wide range of subgenres and styles. From the folky influences in Jethro Tull’s music to the heavier, more metal-infused sounds of bands like Dream Theater, there’s a flavor of prog rock for almost every taste. The Canterbury scene, with bands like Soft Machine, offers a jazzier take on the genre, while psychedelic influences can be heard in the works of bands like Gong.

Modern Prog Rock Bands

Today, the torch of progressive rock is carried by a diverse array of bands that continue to innovate and expand the genre’s horizons. Some notable current prog bands include Spock's Beard, Flower Kings, Riverside, Porcupine Tree, IQ, Airbag, Pineapple Thief, The Aristocrats, Transatlantic and many more. These bands uphold the genre’s tradition of complex compositions and virtuosity, while also bringing in fresh, contemporary influences.

Why Some Find Prog Rock Boring

Let's address the elephant in the room: why do some people find prog rock boring? The answer lies in its complexity. Most people prefer music that is familiar and easy to digest. Pop songs, with their simple structures and catchy hooks, fit this bill perfectly. Prog rock, with its long instrumental passages and intricate arrangements, can be overwhelming for casual listeners. It requires a level of concentration and appreciation for musical craftsmanship that not everyone possesses.

Progressive rock is not just a genre; it's an experience. It challenges listeners to expand their musical horizons and appreciate the artistry involved in creating such complex and diverse music. Whether you’re a seasoned prog rock fan or a curious newcomer, there’s always something new to discover in the rich world of progressive rock. So put on a pair of good headphones, find a comfortable spot, and let the journey begin.

Monday, July 01, 2024

From Rock Rebel To Country Icon: Celebrating Tom Petty’s Timeless Tunes


Tom Petty and the Heartbreakers—how would we define them today? Their music, an eclectic blend of heartland rock and American spirit, transcends categories. Tom Petty, the quintessential American rebel, left an indelible mark on music that still resonates. In 2024, a tribute album titled "Petty Country: A Country Music Celebration of Tom Petty" hits the shelves, blending Petty's rock roots with the soulful twang of country music. 

The Soul of Petty: Americana and Beyond

Tom Petty’s music was never confined to one genre. Scott Borchetta, founder of Big Machine Label Group, aptly captures this sentiment: “It’s not active rock. It’s not mainstream rock. It’s not country. It would really fall in that Americana vein.” Petty’s lyrics often explored the American condition, a theme that resonated with many. His principled public statements and crusades against the music industry cemented his image as an American rebel with a cause.

When Petty’s daughter, Adria, speaks of his influences, the depth of his connection to country music becomes evident. From the Carter Family to Hank Williams, Petty’s music was deeply rooted in the folk and Americana heart of the South. "Tom loved all country music," Adria shares, noting how these influences shaped his songwriting.


A Star-Studded Tribute

"Petty Country" features an impressive lineup of country stars, each adding their unique spin to Petty’s classics. Dolly Parton, Willie and Lukas Nelson, Luke Combs, Dierks Bentley, and Wynonna are just a few of the luminaries contributing to this seamless union of musical worlds.

George Drakoulias, Petty’s longtime producer, played a crucial role in bringing this project to life. His exquisite taste and connections in the music industry ensured that the tribute attracted top-tier talent. With Dolly Parton and Willie Nelson on board, the Nashville floodgates opened, welcoming artists like Thomas Rhett, Brothers Osborne, and Lady A to the project.

Crown Jewels and Unique Spins

What sets "Petty Country" apart from other tribute albums is its diversity and authenticity. Each artist brings their own interpretation to Petty’s songs, creating a collection of distinct, personal renditions. Scott Borchetta emphasizes the importance of this approach: "I want each one of them to be their own little crown jewel."

For instance, Dierks Bentley’s take on "American Girl" introduces a bluegrass feel, adding a fresh perspective while staying true to the original’s spirit. Similarly, Rhiannon Giddens, along with Yo-Yo Ma and Benmont Tench, transforms "Don’t Come Around Here No More" into a haunting, droning masterpiece.

Two standout tracks are performed by women. Margo Price’s rendition of "Ways to Be Wicked" is a deep cut that even hardcore Petty fans might not recognize. Her soulful interpretation, paired with Mike Campbell’s guitar work, breathes new life into this lesser-known gem. Dolly Parton’s cover of "Southern Accents" is nothing short of phenomenal. Adria Petty and Scott Borchetta both praise her commanding vocal performance, calling it one of Dolly’s best ever.

Keeping the Rebel Spirit Alive

Adria Petty’s gratitude for the artists involved in this project is palpable. She acknowledges the dedication and respect they’ve shown for her father’s legacy. "I’m really touched that these musicians showed up for my dad," she says. "A lot of people don’t want to show up for anything that’s not making money for them, or in service to their career, and we really appreciate it."

Since Tom Petty’s untimely passing in 2017, his music continues to inspire and resonate. "Petty Country" is more than just a tribute; it’s a testament to the enduring legacy of a rock icon whose music transcended boundaries. As fans, we’ll keep strumming and singing these heartfelt songs, remembering the American rebel who taught us about love, life, and the pursuit of dreams.

In the words of Dolly Parton, reflecting on her cover of "Southern Accents": "I just thought, 'Well, I hope he'd be proud of this.'" Indeed, Petty would be proud of this heartfelt homage that captures the spirit of his music and keeps his legacy alive for generations to come.